Imagine being able to cash out your time and use it to pay for goods and services. This is the idea behind the new payment solution offered by a global store, which allows customers to use their travel time to the store as a payment method. The price tags on their products display both the price in dollars and the price in time. This innovative solution was created to increase footfall, since most of their stores are located on the outskirts of cities. By incentivizing consumers to make the trip and use that time to pay for their purchases, they are able to increase sales while also offering a unique and valuable payment option.
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