The world of aesthetic medicine is constantly evolving, with groundbreaking technologies
pushing the boundaries of what is possible in skincare, body contouring, and non-invasive
treatments. At the forefront of this exciting field is PLIM Finance, committed to empowering
clinics by providing flexible financial solutions that make cutting-edge aesthetic treatments more
accessible to a broader range of clients. In line with this mission, PLIM Finance recently
attended CCR London 2024, an event that brought together some of the biggest names and
latest innovations in the aesthetics industry.
PLIM’s Business Development Manager, Mala, represented the company at CCR London,
which took place at ExCeL London, the premier event for anyone in the medical aesthetics
sector. As a key player in helping clinics offer financing for treatments, PLIM’s participation in
the event underscored its dedication to supporting the aesthetic industry through innovation. In
addition to CCR London, Mala also attended The Trio of Powerhouses event at the Crowne
Plaza London Docklands, featuring talks from Dr. Munir Somji and Dr. Rita Rakus. Here,
devices like the Emerald Laser, Sofwave, and Hydrafacial were showcased- technologies that
represent the future of non-invasive aesthetic treatments.
The annual CCR London conference is one of the most significant events in the aesthetics
industry, where medical professionals, business leaders, and tech innovators gather to explore
the latest advancements. This year’s event was no exception, with a wide range of exhibitors
showcasing cutting-edge devices, treatments, and products aimed at revolutionising the
aesthetics landscape.
With over 200 exhibitors, CCR London 2024 was a hub of innovation. The exhibition floor
featured a range of solutions from companies specialising in body contouring, facial
rejuvenation, and skincare. Some of the standout exhibitors included Cutera, Lumenis,
Cynosure, and Fotona, all showcasing technologies that are redefining the aesthetic
experience.
Cutera, known for its advanced laser and energy-based systems, presented its Excel V+ and
TruSculpt ID systems, two of the most popular technologies in the industry for treating
pigmentation, vascular lesions, and fat reduction. The company’s commitment to creating non-
invasive, safe, and effective treatments aligns with the growing consumer demand for
treatments with minimal downtime.
Another key exhibitor, Lumenis, demonstrated its expertise in energy-based solutions for hair
removal, body contouring, and facial rejuvenation. Lumenis is renowned for its innovative
approach to using laser and light-based technologies to treat a range of skin conditions, from
wrinkles to acne scars.
Cynosure, a global leader in aesthetic lasers, featured its PicoSure and SculpSure devices,
which are widely used in aesthetic practices worldwide. PicoSure, the first aesthetic picosecond
laser, is known for its precision in targeting pigment and tattoo removal, while SculpSure
remains a popular non-invasive fat reduction treatment that utilises heat-based technology.
Finally, Fotona, recognised for its multi-application lasers, showcased its StarWalker and SP
Dynamis systems. These lasers offer clinicians a broad range of treatments, from skin
resurfacing to vascular lesion removal, solidifying Fotona’s reputation for versatility and
performance.
The exhibition at CCR London underscored how far the aesthetics industry has come in
integrating advanced technology into patient care. These innovations not only improve
outcomes but also enhance patient comfort, reduce recovery time, and increase the overall
efficiency of treatments.
In addition to CCR London, Mala from PLIM Finance also attended the Trio of Powerhouses
event, held at the Crowne Plaza London Docklands. The event featured leading aesthetic
technologies- Emerald Laser, Sofwave, and Hydrafacial- each representing a different approach
to non-invasive treatments but sharing the common goal of delivering exceptional results with
minimal recovery time.
Emerald Laser, developed by Erchonia, is an FDA-approved, non-invasive laser treatment for
fat reduction. It uses low-level laser technology to target fat cells without harming surrounding
tissues. Unlike other fat-reduction technologies that rely on heat or freezing, Emerald Laser
offers a painless, cold-laser treatment that effectively shrinks fat cells, making it ideal for
patients who want a non-surgical option for body contouring.
Sofwave is another groundbreaking technology presented at the event, known for its non-
invasive ultrasound treatments that focus on skin tightening and wrinkle reduction. Sofwave's
unique approach to using high-frequency, low-divergence ultrasound waves stimulates collagen
production in the skin, resulting in tighter, smoother skin with minimal discomfort and no
downtime. It’s ideal for patients seeking quick, effective treatments for signs of ageing.
Hydrafacial has become a staple in many clinics, offering a comprehensive approach to skin
health through its patented Vortex-Fusion technology. The system combines cleansing,
exfoliation, extraction, hydration, and antioxidant protection, all in one treatment. Hydrafacial is a
favourite among patients for its immediate results, leaving the skin visibly clearer, brighter, and
more hydrated.
At the Trio of Powerhouses event, both Dr. Munir Somji and Dr. Rita Rakus- two of the most
prominent names in aesthetic medicine- spoke about the latest trends and technological
advancements in the field. Their insights highlighted how crucial technology has become in
meeting the ever-increasing demand for safe, effective, and minimally invasive treatments. They
also discussed how the right technology, combined with the expertise of skilled practitioners,
can deliver life-changing results for patients.
As a company that partners with clinics to provide financial solutions, PLIM Finance
understands that the future of aesthetics lies in innovation. However, even with the most
advanced technology, clinics must balance the challenge of making these treatments accessible
to a broader clientele. This is where PLIM’s flexible Buy Now, Pay Later (BNPL) solutions come
into play.
By offering payment plans for high-cost treatments like those using Emerald Laser, Sofwave,
and Hydrafacial, PLIM Finance helps clinics expand their client base and make treatments more
affordable. Many patients are eager to try the latest technologies but may be hesitant due to the
upfront costs. With PLIM’s financial solutions, clinics can offer payment options that fit the
financial situations of a wider range of patients, ensuring that more people can benefit from the
latest in aesthetic innovation.
Dr. Somji and Dr. Rakus emphasised the importance of making advanced treatments accessible
to all. By combining innovative technologies with flexible financing options, clinics can break
down the barriers that prevent patients from receiving the care they want. For clinics, this means
more business, increased patient satisfaction, and a stronger reputation in the industry.
PLIM Finance’s presence at CCR London and The Trio of Powerhouses event signals its
commitment to supporting clinics at the cutting edge of aesthetic medicine. The synergy
between technology and financial solutions is critical in ensuring that both clinics and patients
can benefit from advancements in aesthetic treatments.
The future of aesthetics is bright, with technologies like laser fat reduction, ultrasound skin
tightening, and multi-step facial treatments transforming the landscape. However, as more
innovative treatments become available, it’s equally important that patients have access to
these treatments without financial stress. By partnering with clinics and offering BNPL solutions,
PLIM Finance is playing a crucial role in making aesthetic care more accessible and driving the
industry forward.
PLIM Finance is excited to continue supporting the aesthetics industry by providing clinics with
the financial tools they need to offer the best possible care to their patients. As the industry
evolves, PLIM will remain at the forefront, ensuring that cutting-edge treatments are within reach
for everyone.
With events like CCR London showcasing the latest innovations and partnerships like those with
Emerald Laser, Sofwave, and Hydrafacial, the future of aesthetic medicine looks more
promising than ever. Together, technology and financing will continue to shape the industry,
making life-changing treatments available to a broader audience.
